← POPAI Triple Award Winners!
POPAI 2026
We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.
For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.
Want to know how we made it happen? click here and find out
Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!
Click here and find out more
We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.
These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.
